Sake Studies Center

The Sake Studies Center at Brooklyn Kura is a dynamic educational hub housed within the craft sake brewery in Brooklyn’s Industry City, offering weekly in‑person tastings, certification courses and tours of the brewery itself.

Working in collaboration with, Brooklyn Kura’s brand identity SSC had to bridge two key challenges: establishing the credibility and heritage of sake brewing tradition while injecting an accessible, modern urban sensibility that resonates with younger American consumers. Our task involved creating a visual system that honored the craft and ritual of sake making, yet felt modern and approachable, overcoming the risk of being perceived as either too austere (for sake novices) or too niche (for broad market appeal).