Illumine Health
Scope of work
Brand Identity
Art Direction
Brand Collateral
Web Design
Illumine Health is a New York-based medical practice specializing in personalized, preventive healthcare. By offering continuous in-person and remote consultations, Illumine Health empowers clients to understand their bodies better and make informed lifestyle choices for long-term well-being.
Our challenge was to develop a cohesive visual brand identity and communicative framework that reflects Illumine Health's commitment to clarity, confidence, and control in healthcare. To bring this vision to life, we integrated sculptural elements as key visuals throughout the brand. These forms serve as a visual allegory for the human body — delicately balanced, intricately connected, and profoundly resilient. This approach gave the brand a distinctive, tactile quality that visually conveys the sophistication and care inherent in their practice.
