PRODA

PRODA is a protein soda brand reimagining the soft drink category through the lens of modern nutrition. By combining familiar soda flavors with zero sugar and added protein, the brand delivers a functional beverage experience without sacrificing taste or enjoyment.

Collaborating with creative director Andrew Haynes and brand strategist Carolyn Bothwell, SMAK Studio helped shape the strategic and visual foundations of the brand. Together, we developed a visual identity and packaging system that balanced the nostalgic appeal of traditional soda with the credibility of modern wellness. The brand needed to feel playful without appearing childish, functional without feeling clinical, and contemporary without losing its sense of familiarity.

The result is a bold and scalable brand system designed to stand apart in the rapidly growing functional beverage category, creating a distinctive platform for retail, e-commerce, and future innovation.